Client acquisition
Marketing
A client acquisition engine with two engines inside it: affiliates and your own channels.
Most firms grow on referrals and one overworked marketing hire. We replace that with a department. On one side, an affiliate and introducer network that brings signed clients in volume from day one. On the other, internal marketing on your own brand, so the pipeline you own grows every month. Both are tracked to the signed client and the settled case, and both report into one number.
The problem
Growth stalls because client flow is unpredictable. Referrals dry up, the agency reports clicks rather than clients, and nobody can say what a signed client actually costs.
Who it's for
Firms that need a predictable, scalable flow of new matters — consumer claims, personal injury, housing, financial mis-selling, conveyancing, private client — and want it run by a team rather than a single hire.
What you get
A steady, scalable flow of signed clients from channels you share and channels you own, at a cost per client you can see every week and plan the business around.
What the department does
Affiliate and introducer network
We identify the claims management companies, lead generators, comparison sites and introducers who already reach your clients, negotiate the commercial terms, contract them, and manage them week to week. Tracking links and a partner portal mean every lead is attributable and every partner is accountable for quality.
Lead validation and quality control
Every affiliate lead is validated before it costs you money: duplicate checks, eligibility rules, consent and suppression-list screening. Partners who send poor quality are told, then paused. Your team only sees leads worth calling.
Paid acquisition on your brand
Meta, Google, TikTok and LinkedIn campaigns built and run in-house, with creative tested weekly and budgets moved to whatever is producing signed clients rather than cheap clicks.
Landing pages and intake funnels
Conversion-built landing pages, eligibility checkers, e-signature onboarding and automated follow-up by SMS and email, so an enquiry becomes a signed client without a member of staff chasing it.
Content, brand and search
The website, the content, the reviews programme and the search presence that make a firm look like the safe choice when a prospect checks you out at 10pm.
Regulated-sector compliance
Every campaign, partner agreement and landing page is checked against SRA transparency rules, FCA financial promotion and Consumer Duty requirements where they apply, and your own complaints history. Checked before launch, not after a complaint.
How it runs
Acquisition audit
Where clients come from now, what each one costs, what converts, what does not, and how much volume your operation can actually absorb.
Launch
First affiliate partners contracted and live, paid campaigns and landing pages built, intake and follow-up automated, tracking in place from the first lead.
Run and scale
Weekly optimisation, new partners onboarded, creative refreshed, budget moved to what works, and a weekly report with one cost-per-signed-client figure.
What you receive
- Channel strategy and volume plan tied to your capacity
- Contracted affiliate and introducer partners with agreed terms
- Partner tracking, portal and validation rules
- Paid campaigns, creative and landing pages, live and optimised weekly
- Automated intake and follow-up sequences
- Weekly cost-per-signed-client report by channel and partner
What it looks like
A consumer claims firm wants to go from a few hundred signed clients a month to several thousand. We contract a network of introducers on cost-per-signed-client terms, validate every lead before it reaches the team, and build paid campaigns on the firm's own brand alongside them. Intake is automated end to end, so the increase in volume does not need a matching increase in admin staff. Every week the firm sees exactly what a signed client cost from each source.
The other departments
Is marketing where growth is blocked?
Book a two-week diagnostic. You'll get a written plan for this department, what it costs and what it should return.
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